Have you ever wondered why folks buy the books of one Author, yet not buy the books of certain other Authors.
Follow me as I show you three of these reasons:
INFLUENCE
This is the capacity to have an effect on the behaviour of someone or a group a people.
Often, when we talk of influence; folks tend to think of thousands or millions of people. However, if your opinion/counsel has ever caused someone to take or change a course of action, then you are influential.
To gain more influence as an Author, you need to position yourself as an EXPERT in your field.
To position yourself as an Expert in your field, you need to become a person of VALUE.
This leads us to the next reason why people will buy your book.
VALUE
This is when you are beneficial to others.
As an Author, your major tool of offering benefits is through your content/writings. You need to create value in how you show up online & offline to your audience.
Your content MUST be valuable; offering solutions to the problems of your audience, providing answers to their questions.
TRUST
This is not a one day journey, it is built overtime by delivering as promised.
You are able to build trust with your audience when your products(writings/books) works. The last time that you wrote a book on your subject of focus, did the knowledge there work on application?
Two major tools of building trust are Customers Testimonials & Visibility; people trust you more when you are known.
How did your last book launch go?
Was it successful or a fail?
As you begin to build on your Influence, Value & Trust, I guarantee you that the next book launch would definitely be a success.
Here’s to selling out your books🥂🍷🍹
Happy Friyaaay!!!
#TheEbookCreationGuru
#TestimonyPublishingHouse
#FavourAjayi
